Last year we decided to skip Black Friday and give something back instead. The #VCGiveBackFriday campaign raised funds for charity through sales of a new art print, available only over the Black Friday sales weekend, and happily selling out before it ended. As a result we were able to send 10 bikes to developing countries via World Bicycle Relief.
This year we want to do even better. From Friday 24 - Monday 27 November, 100% of proceeds from all online print sales will go to charity.
The chosen charity for #VCGiveBackFriday 2017 is Marie Curie. Marie Curie Nurses care and support people living with terminal illness and their families, bringing light in the darkest hours. Instead of making it Black Friday, we want to help bring some light.
Granny enjoying the Giro with me in 2014, shortly after I started Victory Chimp and just before she fell ill.
In August of this year, I lost someone very special to me. My Granny, Letty O'Reilly, was massively supportive of my creative work from a young age, with endless love and generosity for our family.
When it came time to begin preparations for our annual fundraising effort, I knew I wanted to do something in her memory.
Marie Curie Nurses provided invaluable support to my family in my Grandmother's final weeks, so #VCGiveBackFriday was the perfect opportunity to return this kindness by helping other families when they need it most.
So if you're planning to purchase a Victory Chimp print as a gift this Christmas, help us give back by doing it this weekend.
Cheers & ride safe